CitedAudit

Real subject · disclosed method · 4 engines × 183 prompts

From invisible to #2 in AI answers.

Subject: TaxStand — the DIY Texas property-tax protest builder at taxstand.us. Measured with CitedAudit over 90 days.

When Texas homeowners ask ChatGPT and Perplexity how to protest their property taxes, they get named brands back. TaxStand.us started in none of them. Here's the measured climb — and exactly how it happened.

Share of Citation
0% → 13.1%
cited in 24 of 183 AI answers, up from zero
Category rank
Last → #2
of 12 tracked brands
Passed
O'Connor
a 50-year-old firm, now behind TaxStand

The AI answer is the new front page. When someone asks an assistant "how do I protest my property taxes in Texas," the two or three brands it names win the click — and the customer. Everyone else is invisible, no matter how good their site is.

Where TaxStand started: nowhere

Our first baseline ran 120 buyer-intent prompts across four AI engines. TaxStand was cited as a source in 0% of them — dead last among twelve tracked competitors. The site was solid; the AIs just didn't know it existed or couldn't quote it.

Where it stands now

Ownwell18.0%
TaxStand13.1%
O'Connor & Assoc.12.6%
Texas Tax Protest6.6%
Gill, Denson & Co.2.2%
Share-of-Citation across ChatGPT, Claude, Perplexity & Gemini · 183 prompts · Sept 2026. TaxStand now sits second, having passed a firm that's been in business since the 1970s.

How we did it — the honest pipeline

  1. Measured first. Baselined the exact buyer questions in the category and scored who the AIs cite — so every move targeted a real gap, not a guess.
  2. Made the site AI-legible. Fixed crawlability, schema, headings and answer-style content so engines can actually read and quote it — then verified indexation, not just submission.
  3. Earned the citations. Published disclosed, genuinely useful answers to the questions the AIs were asking, on the sources they pull from — no spam, no overlays, no fake reviews.
  4. Re-measured in the open. Re-ran the same prompts monthly and tracked the climb. 0% → 13.1%, and still moving.

No tricks — the same method we run on every site we own, in public. The point of a tool called CitedAudit is that the numbers are real and reproducible.

Where does your site stand?

Run the same check on your own site, free. Get your AI-readiness score, the exact fixes, and see who the AIs cite in your category instead of you — in about two seconds.

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Methodology: Share-of-Citation = the percentage of AI answers that cite the brand's domain as a source, measured across ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Gemini on a fixed set of category buyer-intent prompts. Baseline 120 prompts; current 183 prompts. TaxStand is an Outlaw Holdings property; results are real and independently reproducible with the same prompt set.